CHICAGO RAY RECORDS.
Chicago, Illinois
For Ray, owning a record store was his biggest dream. There was no business plan that I knew of, just a love for music and a love for people.
Before talking about opening day, I walked Ray through the different options of organizing the narrow storefront in order for the customers to have the best shopping experience.
Based on budget, we were able to settle on having a few genre features on the walls in sections between signs I created.
